The Entrepreneur illustrates about the Brand management, which is a function of marketing that use techniques to increase the perceived value of a product line. It is the development of brand perception in the market. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Constructing a positive relationship with the target market is vital for brand management. It also encompasses all aspects of the customer’s brand association and relationship with the purchasing process, which includes tangible elements of a brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision.

Entrepreneur explains that Open Innovation is defined as the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation. Once the innovation is opened, the organization's boundaries become permeable and that allows combining the company resources with the external co-operators. Open innovation is basically an alternative to this conventional method of doing innovation where information has to stay within present confines. It is based on the belief that knowledgeable and creative individuals outside the company can also contribute to achieving strategic goals and that sharing intellectual property both ways is useful for different parties in different ways.

Entrepreneur describes that a start up is a company or project initiated by an entrepreneur to seek, effectively develop, and validate a scalable business model. The concepts of start-ups and entrepreneurship are similar. Start-ups need to invest time and money into research. Market research helps determine the demand for a product or service. A start up requires a comprehensive business plan outlining mission statement, future visions, and goals as well as management and marketing strategies. Start-ups face high uncertainty and do have high rates of failure Global Entrepreneurship is an international initiative that introduces entrepreneurship to young people.

Entrepreneur Smart city is so called as an entrepreneurial city because of its bidirectional relationship between entrepreneurship and smart cities. The entrepreneurs initiate technological interventions that help cities undergo socio-technical transitions and become smart cities. Then the technologies being adopted in cities generate data which then helps enterprises to explore new opportunities. Smart cities adopt a networked infrastructure that comprises of different technologies such as sensors to streamline traffic, household technologies that enable energy efficiency, advanced security, and hardware and software produced by the entrepreneurs. Networked infrastructure does not only help cities in their social, cultural, and urban development, but also opens up new market opportunities for the entrepreneurs to exploit.

Entrepreneur illustrates about that Business industries that witness various changes in the fashion of its working over the time. These changes are referred to as business trends. The latest trends like: Network Marketing, where new modes of marketing help companies attracts a large number of customers. Franchising, which is an arrangement where one party grants or licenses some rights and authorities to another party. Business Process Outsourcing, which is the business strategy where one company hires another company to perform a certain task for them. Aggregator, which makes it easier for the end user to navigate and find the required information from the web. Knowledge Process Outsourcing, which is the information related business task like research, analysis, consultancy or any other high-level task are outsourced. Digital Economy, which is known as the Web Economy or the Internet Economy. E-Commerce, which is means buying and selling of goods, products, or services over the internet. E-commerce is also known as electronic commerce or internet commerce and M-Commerce.

Entrepreneur Conference describes about the Entrepreneurship & Ethics is that for all the successful entrepreneurs to employ sound business ethics to bring the organisation to a great position. It is to build the entrepreneurs activities grow wealthy in any other society. They can also help you create new ones for a start-up or a re-brand of your company. It's important to run an ethical business. The perks of honesty and integrity come in ten-fold when your customers/clients and investors know they can trust us. The relationship between organizations and society is changing rapidly. Businesses are increasingly focusing on their impact on and contributions to the world. Preparing the next generation of leaders is taking on a crucial importance.

Entrepreneur notifies that Academic entrepreneurship is defined as the leadership process of creating economic value through acts of organisational creation, renewal or innovation that occurs within the academic institution that results in research and technology commercialisation. It occurs at the level of individuals or groups of individuals acting independently who create new organisations or instigate renewal or innovation within or outside the academic institutions. Value from academic entrepreneurship is achieved through the integration of organisational and commercialisation activities. It is a dynamic field at a growing phase which is considered as the destiny of the future generations to tackle many challenges of the society. Entrepreneurs have the ability to figure out the whole world by creating best skill sets that are versatile and are profitable to their business which are the key to the progress of the economic society.

Entrepreneur 2020 Conference explains that Ageing and Entrepreneurship both are familiar to each other. Many past transitions of entrepreneurship are often discussed as the promising way to address some problematic implications of population aging. Number of students in past career transitions and entrepreneurship intentions are among those over 50 or close to their retirements. It aims at increasing the employment rate of elderly workers and increasing the retirement age, and also refers to their participation in social, economic, cultural, spiritual and civic affairs. Population ageing will have an impact on the development of entrepreneurship and the rise of 'silver economy' which promotes the development and marketing of innovative products and services aimed at elderly consumers.

Entrepreneur 2020 Conference illustrates about Branding, which means designing and implementation of marketing activities and programs to construct, manage brands and measure them to make the best use of the value in the market. Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. Best steps for brand management can, boost your brand awareness, allow you to charge more for your products or services, influence your audience’s purchase decisions, build customer loyalty, increase sales, create happy customers that become brand advocates. Some steps to be followed in strategic branding are: planning & implementing marketing campaigns, Increase and maintaining the brand quality, identifying and establishing the brand position, measuring and interpreting overall brand performance.